A reimagined version of Michelangelo's Creation of Adam, where God, instead of reaching to Adam, reaches outside of the painting to a curious kid.

The AI Audio Guide Platform

Limited-time complimentary onboarding. Reach out

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Trusted by storytellers of all sizes

Join leading cultural institutions worldwide who are revolutionizing visitor experiences with AI-powered audio guides.

Innovation that feels natural

Musa fundamentally revolves around guided tours curated by your museum and delivered by AI.

Answers you can trust, to anything you can imagine

Tour

Spatial awareness that shows you the way

One platform for your data, payments, analytics, and more.

AI that adds value

We treat accuracy, reliability, and wayfinding as engineering problems. So that you can create with confidence.

Create the best Visitor Experience

1. Upload

Ingest floorplans, media, and text into one knowledge graph. Update anytime.

2. Design

Define tours, languages, pricing, and guardrails.

3. Feedback

See what resonates and what's missing. No guessing games.

Understand your visitors

Get insights into how visitors interact with your content, what captures their attention, and how they navigate through your exhibitions.

Payments made simple

Focus on your visitors, not payment infrastructure. We handle the complexity so you can get started immediately.

Start today

No upfront costs

We onboard you at no cost. Get started instantly and begin accepting payments immediately.

135+ currencies

Global payments, simplified

Support customers globally with built-in multi-currency payments, VAT compliance, and automatic localization.

Flexible

Pricing that works for you

We support revenue share, subscriptions, or credit-based pricing. Switch between them anytime as your needs evolve.

Museo Miraflores

Learn how the award-winning museum offers engaging, interactive tours for local schools and tourists alike, all while adding a new revenue stream. →

2 months to launch

Over 100k annual visitors

1+ hour average engagement

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FAQs

Musa answers from the knowledge graph your team maintains, labels any supplemental context, and keeps curators in control of voice and facts with built-in review tools. Learn more about our AI audio guide approach.

A visitor-ready pilot takes a few weeks including uploading assets. We handle ingesting floorplans, media, and transcripts, then hand you ready-to-use QR codes or collaborate with your team if they prefer to build tours themselves. See our deployment guide for details.

Visitors use their own devices by scanning QR codes or reusing the audio-guide numbers you already have. There's no kiosk or app to buy. To serve real-time AI, you just need solid Wi-Fi coverage in the galleries you want Musa to support.

Visitor interactions are anonymous and aggregated so you can learn without tracking individuals.

Studio analytics track dwell time, tour completion, top questions, revenue and more. Our dashboard continuously monitors those signals to suggest programming, staffing, or content updates. Read how Museo Miraflores uses Musa to understand their visitors.

Musa links to your ticketing or CRM via API or simple exports, embeds on your website, and can sit alongside existing signage.

Yes. You can export the full knowledge graph, transcripts, and analytics at any time, and we keep everything ready in your account even if you pause billing.

Traditional guides play the same recording for everyone; Musa blends structured narration with real-time conversation so visitors can ask follow-up questions without breaking flow. Interested in how audio guides have evolved? Read the full history.